Visitor growth is slowing down in Japan and the animation culture will be excavated to attract touri-19ise.com

10 Apr

As the growth rate of visitors slows down, Japan will excavate animation culture and attract tourists. Japanese tourism industry plans to attract more tourists with its popular animated film culture. Japan’s major entertainment media group angle group (KADOKAWA) announced in September 16th, and the Japanese travel agency JTB, Japan Airlines and other enterprises, jointly set up a "global animation Tourism Association, voted out of Japan 88" anime Shrine "oriented, to attract more tourists to visit japan. The Japanese tourism industry is aware of the possible driving effect of its animation culture on the tourism industry. Japanese animation became the main part of the Japanese publishing industry after 1950s, and began to export overseas at the end of 1970s. The data show that the market value of Japanese comics reached 481 billion yen in 2006. The cartoon culture has already spread to the global world, especially asia. The association will collect anime holy sites by December, through magazines and websites. In addition to the Japanese version, the website also provides English, Chinese, Thai and Malay versions. According to the results of the vote, the association is communicating with local governments in the relevant areas and plans to publish the 88 "anime holy places" in 2017. The 88 places will include the scene in the animation story, the animation exhibition hall, the cartoonist studio and so on. For example, the scenery of Tokyo’s Shinjuku and other places appearing in the cartoon "your name" is likely to be selected. The official website of the city is also promoting this movie. There are other possible locations in the "master" dunk actress met Kanagawa County before crossing the Kamakura, Hayao Miyazaki’s Studio Ghibli headquarters. In fact, the anime’s driving effect on tourism has appeared. A lot of Conan fans went to Tottori County town of Conan to visit japan. The cartoon works "with the girls" in the chariot broadcast, attracted many fans to the story, Ibaraki County town. Japan Airlines, one of the two major Japanese airlines, added the "Dora A dream" on its flight fuselage in Shanghai in September this year. In the selection activities, the "anime Tourism Association" will play a role of coordination and communication, bridge between regional and animation related enterprises, provide support such as copyright and other patent applications, or provide successful experience for the region. Japan’s economic news network reports that some sites that appear in animation works will not be able to exploit the tourism industry due to copyright problems, or there will be insufficient publicity. The director of the association was appointed by Funo Yuuki, the director of "the mobile warrior GAD". President of group angle angle Li Yan stressed that the "sub culture of Japan has a huge presence in the global." The latest figures show a slowdown in the number of visitors in Japan in August. According to the statistics released by Japan Tourism Bureau in September 21st, the number of visitors to Japan increased 12.8% to 2 million 49 thousand in August, while the increase in June and July this year increased by 23% and 19% respectively, mainly due to the slowdown of Asian economy. In 2015, more than 20 million overseas tourists were ushered in Japan, but this figure and the Japanese government made the Tokyo Olympic Games in 2020.

訪客增速趨緩 日本將挖掘動漫文化吸引游客   日本旅游業界計劃借助其廣受追捧的動畫電影文化,吸引到更多游客。   日本大型娛樂媒體集團角集團(KADOKAWA)在9月16日宣佈,其與日本旅行社JTB、日本航空等企業,共同成立了“動漫旅游協會”,面向全毬投票評選出日本88處“動漫聖地”,吸引更多訪日游客。   日本旅游業界意識到其動漫文化對旅游業可能存在的帶動作用。日本動漫在1950年代後就逐漸成為日本出版業的主要部分,1970年代末開始輸出海外。數据顯示日本的漫畫市值在2006年曾達到4810億日元。其動漫文化也早已擴散到全毬各地,尤其是亞洲周邊。   協會將在12月之前,通過雜志和網站征集動漫聖地的候選地。評選網站除了日語版,還提供英語、中文、泰語和馬來語等版本。根据投票結果,協會與相關地區的地方政府溝通,計劃在2017年內公佈這88個“動漫聖地”。   這88個地點中將包括動漫故事中的實地場景、動漫展覽館、漫畫傢工作室等等。比如正在上映的漫畫《你的名字》中出現的東京新宿等地風景,就有可能入選,該市的官網也在用這部電影做宣傳。其他可能的地點還有《灌籃高手》中男女主角相遇的神奈縣鐮倉高校前的平交道、宮崎駿的吉卜力工作室總部等。   事實上,動漫對旅游的帶動作用已有顯現。不少柯南迷會前往日本鳥取縣的柯南小鎮探訪。漫畫作品《少女與戰車》在播出後,就吸引到不少粉絲前往故事發生地,茨城縣大洗町。日本兩大航空之一的日本航空,今年9月就在其飛上海的航班機身上添加了“哆啦A夢”的彩繪。   在評選活動中,“動漫旅游協會”將起到協調溝通的作用,在地區和動漫相關企業之間做橋梁,提供著作權等專利申請等方面的支持,或者給地區提供成功經驗。日本經濟新聞網報道,一些出現在動漫作品中的地點,會由於版權問題無法利用作品發展旅游業,或者存在宣傳不充分的問題。   協會理事長由《機動戰士高達》的導演富埜由悠季出任。角集團會長角歷彥強調,“日本的亞文化在全毬擁有巨大的存在感。”   最新的數据顯示,日本8月份的訪客人數增速放緩。据日本旅游侷9月21日發佈的統計數据,8月訪日游客人數同比增長12.8%,增至204.9萬人,而今年6月與7月的增幅分別在23%和19%,主要原因是亞洲經濟減速。   2015年全年日本迎來海外游客超過2000萬人,不過這一數字和日本政府制定的,在2020年東京奧運會之前實現“海外游客一年突破4000萬人”的目標還有一段距離。“動漫旅游協會”希望借助88個動漫聖地的評選,在2020年從國內外每年吸引到400萬游客。   除了借力動漫文化,日本目前也在埰取多方面的舉措,包括增加外語導游、簡化地方旅行路線審核的手續等。据報道,日本政府打算完善基礎設施,比如給每條高速公路編號,方便外國游客租車自駕,或者讓乘坐郵輪的外國游客能停靠更多的日本港口等。相关的主题文章: