Dont Wait, Add Sms Text Marketing To Your Overall Marketing Strategy-mide-031

25 Jul

Marketing If you thought cell phones were just for talking, think again. A large portion of cell phone users use their cell phone predominantly for texting. This has created an exciting new channel that companies can use to communicate with their customers. SMS Text marketing is one of the fastest growing forms of digital marketing, and with the total ad spend for this media channel only expected to reach $1.5 million in 2010 it is clearly a growing opportunity. Don’t miss this economical way to send laser-targeted messages to the people that want to hear from you. By being aware on how other businesses are taking advantage of SMS Text marketing opportunities, you can definitely come up with your own way to target your customers. You will be able to define the branding of your business and determine the key characteristics that you will use to promote your products and services. Response rates for Text (SMS) Marketing have been proven to be much higher than other forms of marketing. In some instances when the message is properly constructed, response rates for SMS Text marketing have been as high as 70%. The reasons for this are as follows: SMS text marketing subscribers have made an active decision to receive your marketing messages (opted in) on their cell phones, so they are definitely interested in your product or service By opting in, your subscribers are asking to receive messages about your product or service and 94% of recipients will read the message or offer you send Offers for your product or service are sent in a timely fashion. So your subscribers don’t receive out of date e-mail or snail mail coupons Paper or e-mail coupons need to be printed or cut out and then you have to remember to bring them with you while SMS text coupons are resident of the customer’s cell phone. That means it is there when they need it Instant delivery of your SMS Text marketing message creates a one-to-one relationship between your product or service and the consumer Since you’re unfamiliar with SMS text marketing, you should understand the current state of mobile marketing industry today. Spend time reading books, journals, and online resources on other businesses practice marketing through mobile technologies. You should of course focus on companies in the same industry as yours. Examine at least three companies and check out the details of their digital marketing campaigns. Determine how they launched their campaigns, what specific promotional tools they used to shore up such campaigns, and what particular concepts and innovations they utilized in order to pull off a successful marketing program. The results of adding this new marketing medium to your efforts will be as follows: Improved brand awareness Creation of a customer profile opt-in database that you can use for future SMS text marketing campaigns Increased attendance to events or visits to your site Higher customer loyalty created by easy to use and timely offers Improved profitability and higher revenue for your business Don’t wait any longer. A good digital marketing company can help you develop SMS Text marketing messages and incorporate your Text marketing campaign into your overall marketing communication strategy. You will see benefits of this new marketing channel almost immediately. About the Author: By: Charlie Hahn – OneDaySeo supplies month-to-month Search Engine Optimization packages which result in a substantial increase of online sales, success, and also expense effectiveness for our clients. Even more compared to that, we beg … By: Audrey L. 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