Do You Text Or

25 Jul

Communications SMS (short message service) or text messaging has become well-entrenched in Europe and Asia. It has been slow to take off in the United States because of our competing telcos with differing technologies. Teens and the younger generation have been quick to adapt texting as their preferred mode of communication in the U.S. With more and more TV shows using SMS for voting (American Idol and Donald Trump), polling, and for joining fan clubs, its use is becoming more widespread. However, few people use SMS to the fullest advantage. You can use SMS to get instant information, send money, make money, and to save money. It is actually the most powerful marketing tool ever conceived. Sending a text message is a quick and simple procedure. You can send a message to a mobile phone number, an email address, or a short code. Short codes are usually five or six digit numbers used for mobile marketing convenience so that you don’t have to enter a long phone number. Personal SMS No wonder the younger generation has already enthusiastically embraced texting as the preferred means of communication over phone calls and email. SMS is fast and efficient. Of course, there’s the down side too, and SMS has been used for cheating on tests so that some schools frown on their use. Another negative aspect is the cost of per text messages. Warning: if you plan to text, get an unlimited plan. To send a personal SMS, put your phone in message mode, select either SMS or Text Message, enter a cell phone number or email address in the To: field. Then type in your message. Text messages are limited to 160 characters maximum. Text messages are limited to 160 characters maximum. Some phones display character counts. If you go over 160 characters, some phone will split the messages and automatically create sequential messages. Some phones have canned text with phrases you can select such as "email me," "wanna do lunch," "on phone." You can edit the list to create your own phrases. Some phones have a table of emoticons or smiley faces you can select. With the limitation of 160 characters combined with the cumbersome tasking of inputting text on a phone keypad, text users have come up with a language of their own to save time and strokes. For instance, 2GTBT=too good to be true; 143=I love you; 404=I don’t know. Go to for a good reference for text messaging abbreviations. There is also a chart with an array of emoticons on the bottom of the same page. There are many advantages to texting over email and phone calls. The human mind can assimilate the information from text messages much faster than listening to speech and all the social amenities involved. You can archive text messages and search them for relevant information. An SMS message is never cut off by bad reception nor misunderstood because of line noise. Texting reaches recipients instantly, even if when they cannot talk on the phone or get to a computer to do email. You can send links on Web enabled phones with maps. Texting is terrific for noisy environments and for people finding one another in crowded places. Texting is great for casual flirting and for building good karma with thoughtful messages and reminders. Busy people can become more efficient through SMS. Commercial SMS Texting in the United States for commercial purposes has just begun to emerge. Perhaps you have noticed texting first on TV shows such as American Idol. You can text your vote using your cell phone-if you are an AT&T customer. Even though limited to a single carrier, the show receives millions and millions of votes showing that it is a well-received and popular activity. The problem of competing technologies of all the different characters has been overcome and the gap bridged by companies such as Synergetics International SMS ( so that it is now possible for businesses large and small to take advantage of this technology for marketing purposes. Think of the power of SMS with respect to marketing. There has never before been such a powerful means of marketing. Almost everyone carries a mobile phone these days. People don’t leave home without them, and they are your constant .panion. Accordingly, a marketer has the opportunity to reach customers at anytime any place. It is important, however, that unlike email there is no SPAM involved. The customer must initiate and invite the contact and can opt out at any time. I will examine the possibilities of .mercial SMS in more detail in a future article, so stay tuned. Observations SMS allows people to .municate quickly and concisely under conditions where it may not be possible otherwise. You can use SMS to send and receive information, make reservations, make contributions, send money, receive money, make money, and save money. We will elaborate on each of these topics in future discussions and show how SMS is a highly effective means of reaching a targeted market. Most consumers are enthusiastic about texting and find it fun. I predict that SMS will soon be.e the future of marketing. This back just a few years ago when most people didn’t have a clue what www meant. Now, if a .pany has no Website, it has no credibility. About the Author: 相关的主题文章: